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hey it's ishita

a data-driven product designer 
transforming problems into joyful and equitable solutions

 ✧  

current user research fellow @ LePal.ai 

Selected Work

01

Goodsend

mobile | ux/ui | redesign | onboarding | gamification | client project

An onboarding redesign and gamification implementation to increase user retention.

02

Pet Parent

mobile | ux/ui | branding | hackathon

A website to help first-time pet owners through a community based platform

transforming problems into
joyful and equitable solutions

© 2024 by Ishita Gupta. Made with love

03

Sweet Pickle Books

desktopux/ui | redesign | information architecture |

e-commerce | personal project

 Website redesign to optimize navigation and checkout flow to increase online sales.

product designer

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